Richard Childress joined Racing America's "The Bullring" on June 7, 2023. During the appearance, he discussed Kyle Busch's strong start to the 2023 season, the future direction of NASCAR, as well as the PBR Team Series' Carolina Cowboys, owned and operated by Childress.

The Bullring is a weekly talk show hosted by Alan Dietz and Jess Ballard, bringing the biggest names in racing together to break down what happened the previous weekend, or look ahead to the biggest events next weekend. The Bullring is free to watch for all viewers every Wednesday at 7 PM, and the replay is available at any time afterward.